Ah, sweet music to every freelancer’s ear. Such praise makes you feel proud and confident over the possibility of more income in the future.
Unfortunately, there are some freelancers who tend to assume that their clients will automatically hire them again. They’d just sit back and wait for the opportunity to fall onto their laps.
You see, strategies in offering your services to first-time clients are quite different from what you should to do to convince existing and past clients to hire you again.
If you were able to convince a client to hire you for the first time, it doesn’t necessarily mean that s/he will do so again. In fact, loyal customers are harder to find and maintain because of the intense competition in the freelancing industry.
It’s more than just providing high-quality services to get clients to come back to you. It’s about converting trust into loyalty.
If you feel that it is difficult to do, below is my 5 E’s on how to make it easier.